10 Things You Can Do to Get More PMU Clients This Winter

Winter can be a challenging time for PMU artists, but it’s also a golden opportunity to build your client base as people prepare for holiday festivities and the new year. Here’s how to ensure your appointment book stays full this season.

1. Optimise Your Digital Presence

• Revamp your website to reflect seasonal offers and ensure it's mobile-friendly.

• Update your Google My Business profile with winter-themed images and promotions.

Learn more about creating the perfect digital ecosystem at PMU Society

2. Offer Seasonal Promotions

• Create winter-exclusive packages like "Holiday Glow Brows" or discounted touch-ups.

• Use urgency in your promotions: “Offer ends 31 December!”.

Explore more on crafting irresistible offers with PMU Society

3. Leverage Social Media Stories

• Post before-and-after transformations with captions like, “Get holiday-ready with flawless brows!”.

• Use seasonal hashtags (#WinterBrows, #HolidayGlow, #PMUDeals) to increase reach.

  

  Discover advanced social media strategies at PMU Society

4. Run a Referral Programme

• Reward loyal clients with discounts or free touch-ups when they refer a friend.

  

  Check out proven referral programme strategies at PMU Society

5. Send Targeted Email Campaigns

• Share tips for winter skincare alongside a subtle nudge to book a session.

• Offer “last-minute” appointments for clients rushing to get ready for holidays.

  

  Master email campaigns with PMU Society’s expert tools

6. Host a Winter-Themed Event

• Organise a “Holiday Beauty Night” with complimentary consultations or mini-treatments.

• Collaborate with other beauty professionals for cross-promotional opportunities.

  

  Learn how to host impactful events with PMU Society

7. Showcase Testimonials and Reviews

• Share success stories from happy clients, particularly those who booked treatments last winter.

• Encourage current clients to leave reviews online.

  

  See how reviews boost bookings with PMU Society’s proven methods

8. Embrace Paid Advertising

• Run geo-targeted Facebook and Instagram ads promoting your winter offers.

• Highlight the benefits of PMU during cold weather, like smudge-proof makeup.

  

  Get expert ad strategies from PMU Society

9. Collaborate with Local Businesses

• Partner with winter wedding planners, gyms, or spas to attract clients seeking beauty solutions.

• Place business cards or flyers in complementary businesses.

  

  Unlock the power of local collaborations at PMU Society

10. Invest in Continuous Education

• Use the quieter season to learn advanced PMU techniques or offer new services like lip blush.

• Advertise your upgraded skills to attract high-end clientele.

  

  Explore advanced PMU courses at PMU Society

(Trusted by PMU Society, the leading experts in PMU business growth and client retention. Proven to scale bookings by 30+ in just 90 days!)

Ready to thrive this winter? Follow these tips and make the most of the season. For more insights and tools to grow your PMU business, visit PMU Society and take your brand to the next level!